HOW'S BUSINESS? (#1)
Salespeople get asked this question all the time. The answer is always the same even if you have not sold anything for a month. The answer is always one of the following or a similar word:
*tremendous.
*wonderful.
*great.
*couldn't be better.
The reason for this is simple. People like to do business with successful people. If no one else wanted your product or service your prospect feels that they must have a reason for that and he does not want to either. He only wants to do business with a successful person.
If you are selling in a poor neighborhood and you own two cars which one do you drive to that neighborhood? One of your cars is a slightly battered, old VW Beetle. The other is a fairly new Cadillac in perfect shape.
Most people will say to take the VW so as not to make the people in the neighborhood feel bad. Wrong! You take the Cadillac because people like to do business with successful people. If you take the VW and advertise that you're not successful they will not want to do business with you. Why make things more difficult for yourself?
Look successful and be successful.
Bob
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Hows Business #1 - Which Car
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