COLD CALLS
Never, never, never make a cold call.
What a thoroughly disgusting unprofessional thoughts the term cold call is.
The fact is most sales educators and sales managers constantly talk about making cold calls. I have never understood that. Words are important and words make an impact on people. Salespeople are automatically turned off by the term, "cold calls".
They should be turned off by it. No one wants to make cold calls. So what should you do? It is a matter of attitude and the leaf.
Even if you have never heard of or seen the person you are calling on it is not a cold call.
Be absolutely certain that every call you make is a, "HOT CALL".
The distinction is important. You have in your mind that you know this is going to be a hot call. You're going in excited, enthusiastic, and relaxed. You are going to transfer those attitudes to your prospect.
When you get your prospect to feel about your product as you feel about your product your prospect will buy your product.
When you get your prospect to feel about your company is you feel about your company your prospect will join your company.
Only pay attention to people that talk to you about, "HOT CALLS".
In, "Magnetic Sponsoring" it is suggested that one never buys leads and never makes cold calls. That is true but even taking it the way Mike means that is not completely applicable to our business.
Our business is different from other businesses because we sell samples. Therefore we have to make calls in one form or another. Be sure they are all, "hot calls".
Bob
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Cold Calls - Disgusting
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