"Tom 'Big Al' Schreiter" [Add to Address Book.]Add to Address Book[ym/ShowLetter.]Add
Hot Tip #20 from Big Al
Welcome to Tip #20 of the '77 More Hot Prospecting
Ideas' series.

Tip #20: A mistake distributors can make online.

'I'll send my customers to my personalized website,
www.company.com/id#,
instead of investing $2 in a
company catalog.'

They think,
'This is great. Not only will I save a
buck or two, but my customer will get the
information almost instantly. And that will
stimulate sales, right?'

Well, not quite. Case study after case study has
shown that this will actually cut your sales in
half!

I won't go into all the details now, but just
remember that it's easier to view a hundred
products in a catalog versus on the web.

Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter