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Hot Postcard Tip #2 from Big Al
Welcome to Tip #2 of the 'Ten ways to use postcards
to build your networking business.'
Postcard idea #2. Retailing.
One networker sold water filters. He offered a free water filter
for a month to allow new residents a chance to try his product.
The postcard received a 4% response. That means four people
responded out of 100 postcards mailed.
So, what was his cost?
Well, 100 printed postcards, postage, and rental of a new
resident mailing list cost about $36. That means each response
cost the networker $9.
Out of the four responses, only three people would allow the
counter top water filter to be installed in their homes. (The
other response felt that it was sales trickery, changed
his mind, or some other objection.)
==> Here is the bottom line.
The networker spent $36 and a little effort to get three people
to try his water filter. For every three prospects who tried the
water filter for 30 days, at least one would buy a water filter.
The retail profit from each water filter sold was $50, plus the
networker earned additional money in bonuses from the
compensation plan.
Okay. So this isn't big money, is it?
We've spent $36 and a lot of effort to earn $50. We only have
$14 net profit after the 100 postcards campaign.
==> But aren't we missing something here?
Imagine that you used this strategy to eventually sell 100
customers. What kind of distributor prospect list would these
100 customers make?
Wow! You'd have 100 customers who tried your product, liked your
product, ordered your product at full retail and believed in the
value of your product.
How hard would it be to convince them to take the next step and
become a distributor? Not too hard. This is one great qualified
list of prospects.
Your next tip will arrive in two days!
Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail: fortune@fortunenow.com
..
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com
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(#2 OF 10) rETAILING
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