(#02 of 13) of the 'Big Al Internet Sponsoring Home Study Course.'
In lesson #1 we discussed that we want long-
term permanent distributors.
To get these distributors, we will:
1. Create a steady stream of qualified prospects.
2. Build relationships with these prospects.
3. Sell these prospects on our service, product,
or opportunity through our web page, e-mail
messages and personal follow-up.

>> So where do we start first?
The #1 goal in our prospecting efforts is to
COLLECT the prospects' e-mail addresses.
If we only send our prospects to our web page
where they can read our selling copy -- and if
they don't join on their FIRST visit, they will
never return. And worst of all, we have no way to
re-contact them.

Very few prospects join on their first exposure to
our business.
So we want to create a way of capturing the
prospects' e-mail addresses -- so we can continue to
follow up with our prospects and build a
relationship with them.

* The initial goal of our web page is not to sell
the prospects, but to collect the prospects' e-mail
addresses.
* The initial goal of our e-mail messages is not to
sell the prospects, but to collect the prospects'
e-mail addresses.

We want prospects to opt-in to our mailing list.
We want them to give us permission to continue
contacting them about our business opportunity. We
want to create a mailing list of hot, qualified,
'volunteer' prospects.

Another way of saying this is:
'Our initial goal is not to sell a stranger,
but to create a prospect.'
All of our initial marketing efforts will be
directed towards collecting our prospects' e-mail
addresses.
This means that your web page will have a form to
collect your prospects' e-mail addresses. On your
web page you may use:
* a reward
* a free giveaway
* an offer for more information
* or some other inducement for the prospects
to leave their e-mail addresses.

On all of your e-mail messages, you'll want to
direct your prospects to subscribe to your mailing
list, or to go to a web page that contains a
subscription form.

>> So how you collect or keep track of
all these addresses?
It is easy. You'll use a tool called an
'autoresponder.'

Autoresponders are inexpensive mailing list
managers that collect your prospects' e-mail
addresses and automatically sends your messages to
your prospects.

You can create a series of messages or letters in
your autoresponder. For example, let's say that I
am a prospect, and I requested to be on your
mailing list.
Your autoresponder could automatically send me:
1. A welcome letter immediately.
2. A letter about one of your products two days
later.
3. An announcement about an upcoming incentive at
your company three days later.
4. A testimonial from one of your excited
distributors four days later.
5. A message to call you to discuss your
opportunity five days later.
6. Etc.

You create the messages you want your
autoresponder to send. You also control when
those messages are sent.

>> Homework:
To learn more about autoresponders, check out some
of the autoresponder services on the Internet.
You don't have to sign up for a service right now,
but read how autoresponders work by visiting these
sites:
http://www.123response.com
http://www.aweber.com
http://www.getresponse.com

I will be sending you lesson #3 in a few days.
-Tom 'Big Al' Schreiter
P.S. Want more prospects? Read the step-by-step
methods in 'How To Get Swamped With Prospects
Begging To Join Your Network Marketing Business.'
Go to:
http://fortunenow.com/freetraining/swampedreport.htm
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail: fortune@fortunenow.com
..
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com