Answers to Big Al's MLM IQ test
1. Which product line is most conducive to multilevel marketing?
Unique products
Consumable products
High tech products
Answer: (B)
Unique and high-tech products require more salesmanship. If 95% of the population is "non-sales" types, you would be excluding this large segment from your opportunity. Fortunately, if a distributor can't sell, he can at least consume. Your bonus check is based on volume.
2. What is the average sales volume of the average multilevel distributor?
A.
$60
B.
$100
C.
$150 or more.
Answer: (A)
Everyone (companies, sponsors, distributors) wishes the average was higher.
3. Which method builds retail business fastest?
Direct Mail
Telemarketing
Advertising
Answer: (C)
All three methods can work. However, direct mail requires additional skills and a higher capital expenditure. Telemarketing requires a masochistic desire for rejection.
4. When is the best time to get referrals?
Just after signing up
After a successful experience
When turned down
Answer: (B)
Anytime is a good time to get referrals, but it is so easy after a successful experience.
5. Which product line accounts for the majority of multilevel sales volume in America?
Cleaners
Vitamins
Cosmetics
Answer: (B)
A vitamin or food supplement program can easily cost $50 a month. That's a lot of cleaners or face creams.
6. Which profession statistically makes the most successful multilevel distributor?
Business owners
Housewives
Salesmen
Answer: (B)
Housewives have more skills.
7. Which advertising medium has the best success ratio for recruiting?
Newspaper
Radio
Direct Mail
Answer: (C)
An advertisement in the newspaper or on the radio reaches the general population. Unfortunately, only a small percentage of the general population cares about a part-time opportunity. With direct mail, you can better target your prospects.
8. What is the number one concern of new distributors?
A.
Product pricing
B.
Recruiting leads
C.
Training
Answer: (C)
Available training boosts a new distributor's self-confidence. No matter how good the product pricing, or how many leads are available, if the distributor feels unqualified to try, nothing happens.
9. Which premium motivates multilevel distributors most?
A.
Car
B.
Travel
C.
Cash
Answer: (A)
Cash is quickly spent and forgotten. Travel lasts but a few days. A car is an everyday reminder of the benefits of multilevel marketing.
10. Which common retailing contest gets the best results?
Bucket Brigade
Coupon Royale
Punchcard Madness
Answer: (D)
Hey, if the prospect got all the answers right, they wouldn't need to talk with you. Of course this is unfair-but this is war.
11. Which recruiting technique automatically closes undecided and uninterested prospects?
A.
Bathroom trick
B.
Reasons why
C.
Reasons why not
Answer: (A)
This technique only works during a two-on-one presentation. Reasons why and why not are logical. Logic doesn't sell, emotions and credibility sell.
12. Which test is used to identify leaders instantly?
Eagle test
Home office letter
Oyster warming
Answer: (A)
This one is too easy. Have you ever heard of someone getting motivated from a letter from the home office? Anyway, if you waited several weeks for a letter from the home office to determine your leaders, you've waited too long. Oysters warming will determine if a new distributor is dealing with unqualified prospects.
13. What is the ideal length of an opportunity meeting?
30 minutes
1 hour
90 minutes
Answer: (A)
The only person who likes long opportunity meetings is the speaker, and he is already a distributor. You want the opportunity meetings to be short so you'll have time to sponsor your prospect and answer his questions.
14. Which night of the week will get the best opportunity meeting attendance?
Monday
Tuesday
Thursday
Answer: (B)
There's Monday Night Football. Enough said. Thursday is almost the weekend. You certainly wouldn't want to interfere with a prospect's "free time."
15. Which close sells burned-out distributors?
A.
Training
B.
Product
C.
Money
Answer: (A)
A new technique or method can be a new lease on life.
16. Which ad-answering technique gives the best control and results for recruiting?
Answering machine
Answering service
Live
Answer: (A)
"Live" voices can answer questions. Many prospects sort through ads by looking for reasons not to join. If they can't ask disqualifying questions, they can't disqualify your opportunity until you call them back. Then, you at least have their phone number and can control the conversation.
17. Which type of meeting will keep your distributors motivated longer?
Motivational
Family
Instructional
Answer: (B)
A rah-rah, hype, motivational meeting wears off in a day or two. Instructional meetings are like going to school. But family meetings (pot luck dinners, activities, etc.) bond your distributors beyond just the money opportunity.
18. Which is the most important factor in choosing a multilevel company?
Product line
Marketing program
Management
Answer: (C)
Good management can always bring in a new product line or change the marketing program. A marketing plan or a product line cannot bring in good management.
19. What percentage increase in income do new distributors receive when finishing a comprehensive multilevel business-building workshop?
50%
100%
150% or more
Answer: (C)
New distributors earn little bonus. Any increase would be substantial.
20. Which factor keeps hard-working distributors from earning the big money in multilevel marketing?
Lack of upline support
Lack of training availability
The company they represent.
Answer: (B)
Hard-working distributors who don't earn big money aren't working the business properly. Instead of correcting their mistakes through repetition and hard work, training could give them new, proven methods for increasing their earnings.