"Why should I buy your formula when something or other "57" is available cheaper and does the same thing as do other products?"

"57" may possibly be very good for doing what it advertises to do. Ours not only suppresses your appetite to help you lose weight, it also increases your energy safely all day long and increases your stamina. Isn't that what you would like it to do?"

Never knock someone else's product. Do not do that even if it deserves to be not. You increase your credibility by being positive about your product and showing its benefits. Credibility is diminished when you knock someone else's product even if you are agreeing with the prospect that the time.

Bob