YOU GET PAID EVERY TIME YOU CONDUCT AND INTERVIEW.

For our purposes and interview is defined as each time you attempt to sell a sample or each time you try to enroll someone in our program.

Your percentage of closing is the number of times you conduct an interview versus the number of times you achieved your objective.

Assume you're closing ratio is 10%.

For the sake of clarification let us ignore the samples and just talk about the enrollment interview.

The 10% closing ratio means you have made 10 interviews and have successfully enrolled one person.
Each week you get paid $50.00 for each person enrolled. Therefore you receive a $50.00 check for this successful interview. However it took you ten interviews to earn that $25 check. The result is you were paid $5.00 for each interview.

You may say that is ridiculous. I only got paid for the one that was successful. Technically that is true. The fact is it took you all ten interviews to get to that successful one. Why didn't you just go to that one person and ignore the other nine. The reason is you did not know which one of the 10 was the one you were going to be successful with.

Therefore you had to conduct all ten interviews to find that one person.

When you're closing ratio moves to 20% you are receiving 10.00 dollars per interview. When it reaches 50% you are receiving $25.00per interview.

Knowing that you are getting paid for each interview should make you more relaxed in each interview. You do not know which one is going to pay off and it does not really matter. You give your same care, consideration, and effort to each interview and you get paid for each one.

The interview payment should be an insignificant part of the value of enrolling someone. You never know how valuable your enrollee will be to you and the rest of us.

The same idea applies to selling samples. Keep track of how many of your efforts are successful and also keep track of the ones that are successful and that result in a sale or an enrollment or both.

A professional salesperson always knows their closing ratio. This is important because if it dramatically goes down you will want to see what you have change. The same applies if it dramatically goes up. As you gain experience it is almost certain to go up.
Bob