Welcome to Tip #26 of the '77 More Hot Prospecting
Ideas' series.
Tip #26: A fellow genius once told me . . .
Okay, okay. Maybe I'm grossly enhancing my cerebral
powers, but at least the OTHER guy was a genius.
Here is what this marketing genius said:
To sell a woman anything, simply put these
words in front of what you're selling:
*Sugar-free
*One calorie
*On sale
To sell a man anything, simply put this word
in front of what you're selling:
*Turbo
So I tested his theory. I said to my wife, Susan:
'I think it was on sale.'
She replied:
'What? What was on sale? How much? Is it still
on sale? Where was it? Do I have enough time
to go now?'
Gee, I didn't even say WHAT was on sale. Pretty
powerful stuff.
Unfortunately my wife knows all things -- even the
'Turbo' technique. So one day she tells me:
'And now it comes in a turbo model.'
I reacted:
'What? A turbo model? What kind? How fast?
Does it have extra options? Will it be faster
than my friend's? How powerful is it?'
So why not position your products and opportunity
with these tips in mind? For instance, you could say:
*One-calorie super vitamin program.
*Quick start distributor kit now on sale.
*Turbo MLM (Hey, what a great name for a book! )
*Turbo training day.
*Sugar-free munchie bar.
Get the idea? It is what we SAY that makes a difference.
Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone:
281-280-9800
Fax:
281-486-0549
E-Mail:
fortune@fortunenow.com
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone:
(281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com
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