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Hot Tip #31 from Big Al
Welcome to Tip #31 of the '77 More Hot Prospecting
Ideas' series.
Tip #31: Wrong 'objective' cripples advertising.
Why do some ads pull more responses than others?
It's simple. The ad writer simply had the wrong
objective. The ad writer forgot what he wanted his
advertising to do.
The purpose of an ad is to 'get your prospect to
call.'
The purpose of an ad is NOT to sell your prospect
on your opportunity.
The difference is monumental. It's easier to motivate
prospects to call when you don't have to worry about
selling your opportunity.
So go back and look at some ads. Check and see if the
ad writer had the right objective.
Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
P.S. If you would like to know 103 Ways & Places
To Sponsor New Distributors, go to:
http://fortunenow.com/resources/103manual.htm
(500+ pages)
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
Fax: 413-556-5465
E-Mail: fortune@fortunenow.com
Website:
http://www.fortunenow.com
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com
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