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Hot Tip #1 from Big Al
Congratulations!
Welcome to Tip #1 of the '77 More Hot Prospecting
Ideas' series. You will be receiving 77 hot tips
over the next few months. These ideas will help
you create more leads, create better responses,
and to become a better sponsor over the Internet.
You will receive a brand-new tip every two to
three days. This will give you time to digest each
idea and to put some of the techniques into
practice.
So, let's get started with tip #1.
Tip #1: Don't sell features.
Don't sell benefits.
Instead, base your sales presentation on your
prospect's most pressing problem. Then you'll have
your prospect's attention.
For example, if you talk about the weekly bonus
checks, that's a feature.
If you talk about the benefits of weekly checks
(not waiting until the end of the month, getting
your earnings quicker, instant gratification for
work performed, etc.) - you're doing better, but
it still won't rivet your prospect's attention.
Try talking about your prospect's most pressing
problem. For example, you might say:
'Next Tuesday your mortgage payment is due.
That could eat up most of your paycheck.
Wouldn't it be nice to get a check from
our company that would pay the mortgage
payment for you? Then you'd have your
entire paycheck to do what you want.'
See the difference?
Your prospect is constantly thinking about his
problems - not your benefits.
Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
P.S. Don't forget to download my 120-page manual,
"Super Prospecting." Here's the link:
http://www.fortunenow.com/freetraining/204_download_howto.htm
email.
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail: fortune@fortunenow.com
..
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com
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