Tip #19: A gift-giving mistake that creates
prospects.
During a SuperSponsoring Workshop in
Philadelphia
some years ago, a distributor told me an
interesting story.
This distributor prospected by using the mail.
Instead of sending a sales letter or a brochure,
he sent a series of ten small gifts.
The strategy was to bond with the prospect so that
the prospect would be more receptive to a
recruiting presentation.
Here is what happened.
Through a small administrative error, some
prospects received gift #2 first. Their letter
said:
'Enclosed is gift #2. I hope you enjoyed
gift #1 that I sent you a couple weeks ago.'
Three prospects instantly called the distributor
to say that they really enjoyed gift #2, but that
they hadn't received gift #1 in the mail. This led
to a conversation and a relationship was quickly
built.
So instead of waiting for four or five mailings
before making the initial call to the prospect,
this distributor was elated because the prospects
were calling him right away!
Sometimes your mistakes just work out okay.
Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
P.S. If you would like to know 103 Ways & Places
To Sponsor New Distributors, go to:
http://fortunenow.com/resources/103manual.htm
(500+ pages)