"Tom 'Big Al' Schreiter" ot Tip #71 from Big Al
Welcome to Tip #71 of the '77 More Hot Prospecting
Ideas' series.

Tip #71: Have customers pay you and still network for

you.
Gift certificates. What an idea!

A customer buys a gift certificate from you and gives
that gift certificate to a 'brand new' prospect who
becomes your customer. Your customers are actually
prospecting and networking for you.

So do anything you can to get a gift certificate into
your customers' hands.
Maybe you have to discount your product or service, or
even give an extra bonus or gift to induce your
customer to purchase the gift certificate.
Maybe you have to pay $5 out of your pocket to make the
gift certificate a great value. So what?
Your investment is a very, very inexpensive way to
prospect.

If you're not using gift certificates now, why not
start today?

Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone:
281-280-9800
Fax:
413-556-5465
E-Mail:
fortune@fortunenow.com
Website:
http://www.fortunenow.com
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone:
(281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com

Reply to bigalnews@fortunenow.com
Hot Tip #73 from Big Al
Welcome to Tip #73 of the '77 More Hot Prospecting
Ideas' series.

Tip #73: High quality, local prospects -- no cost.

Try this Big Al sponsoring tip.
Go to a local merchant - but don't try to sell the
merchant anything. Just ask for a favor.

Ask the merchant:
'Who are the best salespeople or representatives
calling on you now?'

You may get names of terrific, motivated salesmen and
representatives who hate their jobs and would welcome
your opportunity. And because you are getting the names
of the very best, you'll have high-quality prospects.

Good marketing ideas make building your network
business easy.

Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
Fax: 413-556-5465
E-Mail: fortune@fortunenow.com
Website:
http://www.fortunenow.com
Fortune Network Publishing
PO Box 890084
Houston, TX
77289
US

Reply to bigalnews@fortunenow.com
Hot Tip #74 from Big Al
Welcome to Tip #74 of the '77 More Hot Prospecting
Ideas' series.

Tip #74: Rethink: 'How you say it.'

'Your business can give your prospects extra money.'
B-o-r-i-n-g!
Why not rephrase your 'extra income' benefit by saying:

'Our part-time business can put Johnny through
the best college in the nation.'

'You can earn enough money to take your family
on that dream vacation to Europe -- every
year!'

'You can earn enough part-time income to afford
that dependable, safe car that you've always
wanted for your wife.'

'Your part-time earnings could put a new
swimming pool in your backyard -- perfect for
family time.'

Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
Fax: 413-556-5465
E-Mail: fortune@fortunenow.com
Website:
http://www.fortunenow.com
Fortune Network Publishing
PO Box 890084
Houston, TX
77289
US

Reply to bigalnews@fortunenow.com
Hot Tip #75 from Big Al
Welcome to Tip #75 of the '77 More Hot Prospecting
Ideas' series.

Tip #75: Drowning prospects.

I just finished reading an article that said credit
card companies had to write off 6.3% of their loans
last year. Roughly, that means one out of every 16
households gave up on paying their credit card
balances.

Ouch!
What about the other households? They are drowning in
debt too. They desperately need more income to meet
those big monthly minimum payments.

So when you're visiting with a prospect who has a nice
house, a nice car, and nice clothes . . . remember,
your prospect may be desperate for a solution to his
monthly cash flow.

You're the solution.
Instead of talking about $10,000 a month, try pointing
out that your opportunity can provide $300 to $500 a
month in extra cash. For some prospects, this is more
believable.

Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
Fax: 413-556-5465
E-Mail: fortune@fortunenow.com
Website:
http://www.fortunenow.com
Fortune Network Publishing
PO Box 890084
Houston, TX
77289
US

Reply to bigalnews@fortunenow.com
Hot Tip #76 from Big Al
Welcome to Tip #76 of the '77 More Hot Prospecting
Ideas' series.

Tip #76: The object of your ad is to generate a phone
call.

Many ads sell, sell, and sell.
These ads sell the business opportunity, the
compensation plan, the products, the founders, the
upline support and the terrific training.

However, most of these ads forget one thing:
The object of your ad is to generate a phone call.

Few prospects will read a five-line classified ad and
decide to join your business.

Few prospects will look at an impressive graphic in a
full-page ad and decide to join your business.

When writing our ads, we must keep our objective in
mind - to generate a phone call. This will help us
focus our ad copy and headlines.
Instead of getting carried away with our terrific
compensation plan and printing out the entire payout plan, maybe we can use that same space to put in a
testimonial that will motivate the prospect to call.

See the difference?

When we know our objective, our ad design gets easier.
And, our ad results get better.

Want an example?
Don't say:
'Our opportunity offers 2.2% more bonus on kryptonite
products through six levels of directors.'

Instead say:
'Call now to find out how you can earn an extra $300
this week. Remember to ask for your free bonus gift.'

The first statement informs the prospect ... sort of.
The second statement motivates the prospect to make a
call.

Your next tip will arrive in two or three days!
Tom 'Big Al' Schreiter
P.S. Do you want to know the secret leaders use
to get prospects to join? Go to:
http://www.fortunenow.com/headlines
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
Fax: 413-556-5465
E-Mail: fortune@fortunenow.com
Website:
http://www.fortunenow.com
Fortune Network Publishing
PO Box 890084
Houston, TX
77289
US

Reply to bigalnews@fortunenow.com
Subject: Hot Tip #77 from Big Al

Welcome to Tip #77 of the '77 More Hot Prospecting
Ideas' series.

Tip #77: Instant prospects and web traffic.

Don't complain about not having prospects or web site
traffic. There are opportunities everywhere.
I am in Yellowstone Park today with lots and lots of
tourists . . . and I have a digital camera. To create
prospects and drive traffic to my web site, all I would
have to do is:
1. Offer to take the picture of a tourist and
his family.
2. Tell them that I would be glad to e-mail the
picture to them.
3. E-mail the picture to them with a short
message and a teaser signature file at the end
of the message that would compel them to check
out my web site.

The teaser message could be as simple as: 'Do you
remember what I look like?'

Instant prospects. Instant web traffic. Cost = zero.

This is sure a lot easier than approaching strangers on
their vacation and asking them if they want to earn
some extra money.

And there you have it! 77 tips to help your network
marketing business grow.

Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
Fax: 413-556-5465
E-Mail: fortune@fortunenow.com
Website:
http://www.fortunenow.com
Fortune Network Publishing
PO Box 890084
Houston, TX
77289US

Big Al: Leaders Lesson #2

Welcome to Lesson #2 of the 'Big Al Leaders
Course.'

In Lesson #1 we discussed that the fastest way to build
a large organization is through the help of
leaders. We also defined the difference between a
network marketing leader and a distributor.

When we focus on leaders, it changes how we build
our business.

People always ask me:
'Big Al, what's the secret to success in network
marketing?'
I have a quick, short answer that I've used for
years and it goes like this:
'To be successful in network marketing, all you
have to do is build leaders and make them
successful.'

In other words, if you had a choice to go out and
do a retail party to sell some skin care or long
distance or whatever, that's nice - but that's
probably a job. That's not building the type of
residual income business you want.

While this activity is part of your business, this
activity will not be the fastest route to your
goal of becoming a leader.
You have to think differently if you're going to
build a large and successful downline organization.
You're going to carefully focus on which activities
you do, because you want to be a leader.

>> I'll show you the difference.
Several years ago, I went over to start a downline
in England. I arrived and a friend of mine, John
Church, met me at the airport. Because I had a
relationship with John, he had already committed
to becoming a distributor - even though he had no
details.

As I walk off my plane, John is waiting for me. He
has his first prospect with him, a man named
Brian. Well, I gave a horrible, jet-lagged
presentation and Brian joins. He didn't join
because of my presentation. He joined because he
was a friend of John Church.

Relationships do make a difference.
John Church and I then proceeded to drive towards
his home so I could get a bit of sleep. Before we
arrive at John's home, his mobile telephone rings.
It's his new distributor, Brian.
Brian says:
'I have a contact about eight hours away in
Scotland and I would like it if you could go talk
to him. I just hung up the telephone with him and
he said he may or may not be interested - but he
would take a look at the business if you'd drive
up to meet him. He'll come two hours closer if you
will drive the other six hours.'
John looked at me and said:
'Eight hours?'
I replied:
'Tell Brian that it's no problem. We're on our way
- just give us directions.'

Well, I didn't get that nap I wanted. Instead,
John and I just kept on driving to Scotland. Along
the way, John said:
'Are we crazy? We're driving six hours for someone
who might not even show up!'
I said:
'That's OK.'
John gasped:
'What do you mean, it's okay? Six hours up and six
hours back and this semi-committed prospect might
not even show up!'
I explained my position:
'John, we're not going there to give a
presentation. We're going there to support Brian.
We want to let Brian know that because he wants to
be a leader, we're going to help him to the ends
of the earth no matter what until he becomes a
leader. If this prospect shows up or not, it's
irrelevant. It's no big deal. We're driving six
hours to show our commitment to Brian.'

That's the difference in focus I'm talking about.
Because we're focused on building a leader, our
activity changes also. We will concentrate on
different tasks and take different viewpoints on
situations than other networkers because we're
building leaders.

The above example with Brian and John will also
change how you feel about failure when somebody
doesn't show up at a meeting, or a lot of guests
don't come. You'll have less stress and more focus
because you're thinking:
'The reason I'm doing this meeting is to develop
this person into a leader.'
This helps us focus on what we're doing because we
know why we are doing our present activity. This
focus and understanding helps us get along in our
business, and we make progress.

As a side note, John Church uses this activity
focus to build leaders and get out of their way.
So if you don't believe it works, just call him.
You'll get his answering machine as he's always
golfing or on vacation.
So that's what I mean by changing what you do to
build leaders versus lots and lots of activity,
which can take up our day.

In Lesson #3 I'll give you a good example of why
it's better to have one leader than 100 distributors.

I will be sending you Lesson #3 in a few days.
Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail:
fortune@fortunenow.com
Website:
http://www.fortunenow.com
...
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com