Big Al's Internet Sponsoring Home Study Course
Congratulations!
Welcome to Lesson #1 of the 'Big Al Internet Sponsoring Home
Study Course.' You will be receiving 12 more lessons over the
next few weeks. These thirteen lessons will help you create
more leads, create better responses, and become a better
sponsor over the Internet.
You will receive a brand-new lesson approximately every three to
five days. This will give you time to digest each lesson and to
put some of the techniques into practice. You will especially
enjoy the lessons on creating new prospects at no cost or at
a very low cost.
So, let's get started with lesson #1.

Imagine that you are a prospect. One day you open your e-mail,
and there is a message prospecting you to become a distributor.
The e-mail message is neat, makes a good offer, and you decide
to join the new opportunity.
After joining the new opportunity, you receive a brand-new e-
mail message in your mailbox. This message is even better than
the previous message. This e-mail message makes a great offer
and you decide to join the new opportunity.
Two weeks later you get another e-mail message in your mailbox.
Not only does it make a great offer, but it has a color picture
attached that gets you excited. You decide to join this new
opportunity.
Later, a brilliantly written e-mail message comes to your
mailbox. Not only does it have a great offer and a great color
picture attached, but the message also sends you to a
beautifully-designed web site. You decide to join this
opportunity because it looks so much better than anything else
you've seen.

Do we see a trend?
No matter how good our e-mail campaign, there will always be
another message that is even better. The first secret of
sponsoring over the Internet is this:
'It doesn't matter how you make the initial contact. What
matters is what you do with the prospect or distributor AFTER
you make the initial contact.'

Some experts say that the first thing you should do with
Internet prospects is to get them OFF the Internet. This means
to visit with them over the telephone, meet them in person, or
possibly send them written material.
You want to make a connection or a bond with your new
prospects. You want to quickly separate yourself from the
competition by creating a special personal relationship with
your prospect. You want your relationship to be so strong
that your new distributors will not be affected by the constant
stream of new e-mail offers coming to their mailboxes.

You see, it doesn't matter how many distributors you sponsor. It
is how many distributors you KEEP that makes a difference.

We will not spend much time in this e-course discussing the
bonding techniques you'll use. You can learn about those
techniques from my other audio cassette tape trainings. However,
this very important lesson about bonding with your new
distributors OFF the Internet can't be overlooked.

You don't want to be one of those leaders who builds a big
organization, only to see the organization dissipate and leave
for other programs. We want a permanent downline and a permanent
residual income.

Now that we understand that we want to bond with and keep our
new distributors, you want to know how to INITIALLY sponsor new
distributors over the Internet, right?
So, beginning with lesson #2, we will begin putting together a
rejection-proof system for sponsoring new distributors.

For now, I would like you to consider this:
* What are you willing to do to bond and create a relationship
with your new Internet-sponsored distributors?
* Will you send them a personal e-mail welcome message?
* Will you give them a call over the telephone?
* Will you send them a postcard or a letter?
* Will you send them a regular newsletter or update?

Why not spend the next day or two considering how you are going
to bond and build a relationship with your new distributors?

I will be sending you lesson #2 in a few days.
-Tom 'Big Al' Schreiter
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail:
fortune@fortunenow.com
...
http://www.fortunenow.com
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com

(#02 of 13) of the 'Big Al Internet Sponsoring Home Study Course.'
In lesson #1 we discussed that we want long-
term permanent distributors.
To get these distributors, we will:
1. Create a steady stream of qualified prospects.
2. Build relationships with these prospects.
3. Sell these prospects on our service, product,
or opportunity through our web page, e-mail
messages and personal follow-up.

>> So where do we start first?
The #1 goal in our prospecting efforts is to
COLLECT the prospects' e-mail addresses.
If we only send our prospects to our web page
where they can read our selling copy -- and if
they don't join on their FIRST visit, they will
never return. And worst of all, we have no way to
re-contact them.

Very few prospects join on their first exposure to
our business.
So we want to create a way of capturing the
prospects' e-mail addresses -- so we can continue to
follow up with our prospects and build a
relationship with them.

* The initial goal of our web page is not to sell
the prospects, but to collect the prospects' e-mail
addresses.
* The initial goal of our e-mail messages is not to
sell the prospects, but to collect the prospects'
e-mail addresses.

We want prospects to opt-in to our mailing list.
We want them to give us permission to continue
contacting them about our business opportunity. We
want to create a mailing list of hot, qualified,
'volunteer' prospects.

Another way of saying this is:
'Our initial goal is not to sell a stranger,
but to create a prospect.'
All of our initial marketing efforts will be
directed towards collecting our prospects' e-mail
addresses.
This means that your web page will have a form to
collect your prospects' e-mail addresses. On your
web page you may use:
* a reward
* a free giveaway
* an offer for more information
* or some other inducement for the prospects
to leave their e-mail addresses.

On all of your e-mail messages, you'll want to
direct your prospects to subscribe to your mailing
list, or to go to a web page that contains a
subscription form.

>> So how you collect or keep track of
all these addresses?
It is easy. You'll use a tool called an
'autoresponder.'

Autoresponders are inexpensive mailing list
managers that collect your prospects' e-mail
addresses and automatically sends your messages to
your prospects.

You can create a series of messages or letters in
your autoresponder. For example, let's say that I
am a prospect, and I requested to be on your
mailing list.
Your autoresponder could automatically send me:
1. A welcome letter immediately.
2. A letter about one of your products two days
later.
3. An announcement about an upcoming incentive at
your company three days later.
4. A testimonial from one of your excited
distributors four days later.
5. A message to call you to discuss your
opportunity five days later.
6. Etc.

You create the messages you want your
autoresponder to send. You also control when
those messages are sent.

>> Homework:
To learn more about autoresponders, check out some
of the autoresponder services on the Internet.
You don't have to sign up for a service right now,
but read how autoresponders work by visiting these
sites:
http://www.123response.com
http://www.aweber.com
http://www.getresponse.com

I will be sending you lesson #3 in a few days.
-Tom 'Big Al' Schreiter
P.S. Want more prospects? Read the step-by-step
methods in 'How To Get Swamped With Prospects
Begging To Join Your Network Marketing Business.'
Go to:
http://fortunenow.com/freetraining/swampedreport.htm
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail: fortune@fortunenow.com
..
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com

Lesson #3 - Big Al's Internet Sponsoring Home Study Course
Congratulations!
Welcome to Lesson #3 of the 'Big Al Internet
Sponsoring Home Study Course.'

In Lesson #1 we discussed that we want long-
term permanent distributors.
In Lesson #2 we focused our strategy to
collect the e-mail address of our prospect
for future follow-up.

In today's Lesson #3, we will learn exactly
WHY prospects join your business. If we don't
know how and why prospects make their
decision to join, we might end up using the
wrong strategies.

Here is an excerpt from my book, Turbo MLM,
called:
'The presentation ratings game.'

Most games are fun. This game can make you rich.
You'll need a pencil and a desire to play fair.
Your honest answers to the test are important.
Then you can compare what the prospect wants
versus what you deliver.
Professional salesmanship is delivering what the
prospect wants to buy. Therefore, we should look
at the recruiting presentation through the
prospect's eyes.

A survey of multilevel prospects asked what
they wanted in a recruiting presentation. Ten
factors were presented, and the prospects were
asked to rate them in order of importance.
Here is your chance to pretend you are a prospect.
Please rate the following ten factors in order of
importance for making a decision to join a
multilevel company.
Place the number (1) next to the most motivating
factor, the number (2) next to the second most
motivating factor, etc.
When you have numbered the factors in order of
importance from 1 to 10, you will compare your
answers to the survey.
Make sure you fill out the test before comparing
your answers to the survey.Cheating will result in
automatic qualification for the Sleaze Shallowman
Ethics Award.
The presentation ratings game

___ Company literature shown
___ Marketing plan and potential earnings
___ Training provided
___ Who gave the presentation
___ Product line
___ Company management experience
___ Upline support
___ Company image
___ Sales kit provided
___ Being first in area

Are you done? Have you written your choices?
Now, let's compare your choices with the
answers from our survey.
Go to:
http://fortunenow.com/Reports/Ratings.htm
to read the answers. Do this now.

Are you surprised at the choices your prospects
make? Now we have the strategy we need to
create our rejection-free campaign.

>> Homework:
If you are 'hobby' distributor, just take the
next few days to ponder how important it is in
our presentations to bond with the prospect.
If you are a leader, you will probably want to
learn more about the 'know, like, and trust'
factor now, so you can use it effectively in
your career. You can order the 'London 2001
Conference' audio album for you and your
downline by going to:
http://fortunenow.com/resources/223.htm

I will be sending you Lesson #4 in a few days.
In Lesson #4, we'll start to capitalize on this
new information.
-Tom 'Big Al' Schreiter
P.S. Make sure to get out your family photo
album. You'll want it for Lesson #4.

Lesson #4 - Big Als Internet Sponsoring Home Study Course
Congratulations!
Welcome to Lesson #4 of the 'Big Al Internet
Sponsoring Home Study Course.'
In Lesson #2 we focused our strategy to
collect the e-mail address of our prospect
for future follow-up.
However, before we can collect or motivate
our prospects to give us their e-mail address,
we must give them a reason to do it. Prospects
do things for their reasons, not our reasons.

In today's Lesson #4, we will begin to create
a web page for your prospects to visit. We
want our web page to create interest or
pre-sell our prospects. Then we will collect
a very qualified e-mail address for future
follow-up.
We will create our own home page because the
replicated home pages from most networking
companies don't interest prospects. The pages
only interest the distributors.

So what should our web page do to interest
our prospect?
Here are some ideas for our home page that
we will discuss today, and over our next
three lessons:
1. Help the prospect bond with us. Create a
'know, like and trust' with our prospect.
2. Get the prospect excited about a benefit
of our product or service.
3. Have 'real life' testimonials of success
from new distributors.
4. And make sure there is a reason for the
prospect to give us his e-mail address.

Let's start with #1: Help the prospect bond
with us. Create a 'know, like and trust' with
our prospect.
I will give you an example of how to do this.
This example is not the only way, it's just
one way of accomplishing 'know, like and trust'
with a prospect.

It is easy to be rude to a 'faceless' stranger
over the telephone or by e-mail. However,
give the prospect a picture of yourself, and
it becomes almost impossible to be rude.
A picture is worth a thousand words. A picture
communicates feelings.
So we will accomplish 'know, like and trust'
by putting our picture on our web page.
However, we're not going to put a boring
picture of our head. We're going to do more
with our picture.
Maybe we'll put a picture of ourselves, our
spouse, our 2.5 children, and our dog
standing in front of our house. What does
this picture convey to the prospect?
Lots.

1. We are not some sleazy con artist.
2. We are a trustworthy family member.
3. We must be nice because the dog doesn't
seem to be abused.
4. We aren't hiding behind some mail box.
We are real people that the prospect
can talk to.

All of this is conveyed in the simple
picture. Neat, eh?

Now when you talk to a prospect over the
telephone, they feel bonded to you because
they have seen your picture.
Creating 'know, like and trust' is much
more important than product benefits or
compensation plan charts. Prospects join
people they feel comfortable with.
The competition can always add a percentage
point to make their plan look better. But
your competition will seldom take the time
to create a better relationship with a
prospect.

In conclusion, if your web page was only
about who you are, it would be effective.
You can always direct your new 'friend' to
another website to collect the facts and
figures of your program.

In our next lesson, we will discuss the
second type of web page:
'Get the prospect excited about a benefit
of our product or service.'

>> Homework:
Look through your personal photo album and
find the picture or pictures that your
prospects will like. In a future lesson
I'll show you how to create some great
copy for your personal website.

I will be sending you lesson #5 in a few days.
-Tom 'Big Al' Schreiter
P.S. Be patient. Once we get a great web
page, we'll then learn how to locate
and send prospects to our page.
P.P.S. Would you like to give a complete, entire
presentation in just one minute? Check out:
http://fortunenow.com/resources/1minute_219.htm
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail:
fortune@fortunenow.com
Website:
http://www.fortunenow.com
..
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com

Lesson #5 - Big Al's Internet Sponsoring Home Study Course
Welcome to Lesson #5 of the 'Big Al Internet
Sponsoring Home Study Course.'

In Lesson #4, we created a web page that bonded
the prospect to us. Our page would help create
that 'know, like, and trust' that influences our
prospect's decision to join.

Today we will create a different kind of web page
for our prospect to visit. It's not a better page,
just a different page. I simply want you to be
aware that you can choose many different themes
for your web page.

Today's web page theme is:
'Get the prospect excited about a benefit of our
product or service.'

Again, let's think in term of pictures or
graphics. We want to instantly grab our prospect's
attention when he visits our web page.

Some examples:
* If you sell telephone long distance, you could
show the picture of two long distance bills. Of
course, your bill would be much smaller for the
same calls.
* If you sell skin care, you could show close-up
photos of wrinkles being diminished or maybe a
picture of pedestrians turning their heads and
staring at someone's beautiful skin.
* If you sell diet products, you could show a
picture of you wearing 'oversized' clothes from
your old wardrobe. Or on a positive note, show a
picture of you at the mall shopping for new,
smaller clothes.
* If you sell vitamins, why not have a picture of
you crossing the finish line ahead of your
exhausted teenager?
* If you wanted to impress your prospect with the
extra income from your opportunity, show a picture
of your family packing the minivan to go on the
Disney vacation paid for by the part-time bonus
checks.

Now, it's your turn.
What picture or graphic could you use for your
web page that communicated a benefit of your
product or service?
Again, we're only concentrating on the picture. In
later lessons we'll learn some copywriting
techniques for our personal web page.

In Lesson #6, we'll discuss the third type of
personal web page:
Have 'real life' testimonials of success from new
distributors or customers.

I will be sending you lesson #6 in a few days.
-Tom 'Big Al' Schreiter
P.S. Remember, once we get our web page ready, the
following lessons will be on how to send
eager prospects to our web page.
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail:
fortune@fortunenow.com
Website:
http://www.fortunenow.com
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com

Welcome to Lesson #6 of the 'Big Al Internet
Sponsoring Home Study Course.'

In Lesson #5, we created a web page to get our
prospect excited about a benefit of our product
or service -- or our opportunity.

Today we will create a different kind of web page
for our prospect to visit. It's not a better page,
just a different page. I simply want you to be
aware that you can choose many different themes
for your web page.

Today's web page theme is:
'Have 'real life' testimonials of success
from new distributors or customers.'

Again, let's think in term of pictures or
graphics. We want to instantly grab our prospect's
attention when he visits our web page.
Sure, we could print quotes of people giving us
their testimonials, but that would be boring. Even
if we print the quotes in italics, print is
boring to web surfers with short attention spans.

Here are two quick ways to make our testimonials
come alive.

#1. Show the testimonial as a graph or chart.
This is easy. You can use bar charts, pie charts,
or even stack bags of chocolate to represent
results.

Some examples:
* If you sell nutrition, show a graph of lower
cholesterol or weight.
* If you sell skin care, show a bar chart of the
reduction of wrinkles.
* If you sell diet products, you could show a
chart of how many 5 lb. bags of potatoes your
weight loss represents.

* If you wanted to impress your prospect with the
extra income from your opportunity, show a map
with a 100-mile circle around your home. Tell
the prospect that this was your 'vacation radius'
before your opportunity. Then show a new map
that includes you sitting on a cruise ship in
the Caribbean.

People respond to graphic images.

#2 Show a picture of the person giving the
testimonial.

This is easy too. A real picture of a real person
gives your testimonials credibility. People enjoy
looking at pictures.

But remember what we learned in a previous lesson?
Instead of a picture of a head, we can make our
pictures come alive with action. So, whenever
possible, put a little personality into the picture.

I have a picture of me holding and staring down a
13-foot python. People remember that picture!
http://www.fortunenow.com/internetsponsoringhomestudy/lesson6.htm

Now, when your prospect reads the testimonial, they
can associate the picture of a real person with the
benefits from the testimonial.

Again, we're only concentrating on the picture. In
later lessons we'll learn some copywriting
techniques for our personal web page.

In Lesson #7, we'll discuss the fourth type of
personal web page:
A form and reason for the prospect
to give us his e-mail address.

>> Homework:
Grab your digital camera and get some action
pictures of happy customers and distributors
so your testimonials will have 'life.'

I will be sending you lesson #7 in a few days.
-Tom 'Big Al' Schreiter
P.S. Remember, once we get our web page ready, the
following lessons will be on how to send
eager prospects to our web page.
P.P.S. Do you want to know the secret leaders use
to get prospects to join? Go to:
http://www.fortunenow.com/headlines

"Tom 'Big Al' Schreiter" Lesson #7- Big Al's Internet Sponsoring Home Study Course

In Lesson #6, we created a web page that showcased
our testimonials with interesting pictures.

Today we will create a different kind of web page
for our prospect to visit. It's a different type
of page, and probably my favorite page.

Today's web page theme is:

'Collect our prospect's email address
so we can follow-up.'

Most prospects do not join on their first exposure
to our products or opportunity. That is normal.
But if they fail to take advantage of the offer
at our web page, when will they return? Usually . . .
never.
So it is important that we collect the e-mail
address of our prospect so that we can remind our
prospect to come visit again, or to provide new
information to our prospect.
For most web sites, this is the single most important
reason to exist:
To collect a prospect's e-mail address.

How are we going to get our prospect to volunteer
his e-mail address?
Rewards. Incentives. Bribes.

Your web page can be simple, and should be simple.
If it is too complicated, your prospect might not
find your offer.
Here are some ideas to get your prospect to leave
their e-mail address:

1. Offer a free e-book.
2. Offer a free special report.
3. Offer a free newsletter subscription.
4. Offer an informational mini-course on
one of your products.
5. Offer to send a sample.
6. Offer to send an audio tape.
7. Offer a tele-class.

Now, once you have collected your prospect's e-mail
address, your autoresponder can help you keep in
touch with news of upcoming events, new
products, etc.

>> Homework:
Talk with your upline sponsor, or create your own
report or tool to motivate your prospect to leave
his e-mail address.

I will be sending you lesson #8 in a few days.
-Tom 'Big Al' Schreiter
P.S. Remember, once we get our web page ready, the
following lessons will be on how to send
eager prospects to our web page.
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail:
fortune@fortunenow.com
Website:
http://www.fortunenow.com
...
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com

"Tom 'Big Al' Schreiter"
Lesson #8 - Big Al's Internet Sponsoring Home Study Course
Welcome to Lesson #8 of the 'Big Al Internet
Sponsoring Home Study Course.'

In Lesson #7, we created a web page that collected
the e-mail addresses of our visitors.

Today we will learn about 'signature files.'

A signature file is simply a small advertisement or
message that you place at the bottom of your personal
outgoing e-mail messages.

Here is an example:
Hi Joyce,
Just wanted to let you know that our aunt Lela is
having a birthday party at the Olive Garden
restaurant on Sunday afternoon. If you want to
come, let me know.
Thanks.
Mary
Click here to see a picture of the new car I
won from my part-time business.

The signature file part of this e-mail is:
Click here to see a picture of the new car I
won from my part-time business.

Signature files are an easy, non-intrusive way to
advertise your business. The biggest mistake most
networkers make is not having a signature file on
all of their outgoing e-mail messages.

You never know the circumstances of the person who
reads your messages. Your signature file might be
just the solution to the reader.

You want your signature file to direct prospects
to your web page, or to motivate them to contact
you.

Now, let's create some signature files that sell.
Here are some examples of weak or boring signature
files:
- Make millions with my part-time business.
- Click here to visit my website at
http://www.reallyboringduplicatedsite.com
- I can change your lifestyle.

Here are some examples of more interesting
signature files:

- Click here to see a picture of the bonus
check I got in the mail last week.
- Click here to see if you can pass this
'fat test.'
- Whatever you do, don't click here.
- Click here to see a picture of my wife's
stomach.

Did you catch the magic words?
'Click here to see a picture of . . .' is a great way to start your signature file. These
words direct your prospect to take an action.
And, remember our earlier lessons?
People love pictures.

In our next lesson, I
'll show you how to get
your personal e-mails with your great
signature file distributed all over the
Internet. That way you'll reach prospects
that you could never reach before.

>> Homework:
Write up an interesting signature file that
will send the reader to your personal web page,
or motivate the reader to contact you.
And if you are a leader, read Fortune Now
Newsletter issue #40 on 'Sound Bites' from
your Big Al's Super CD. This will give you some
great ideas for creating powerful signature
files on products and on your opportunity.

If you don't have the Big Al Super CD, go to:
http://fortunenow.com/resources/supercd.htm
I will be sending you lesson #9 in a few days.
- Tom 'Big Al' Schreiter
P.S. When I meet new prospects, I give them a special
book that pre-sells them on network marketing. I
have used this book personally for four years, and
the results are excellent. You can read about this
book at:
http://fortunenow.com/resources/howtogetrich.htm
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail:
fortune@fortunenow.com
Website:
http://www.fortunenow.com
....
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com

" Lesson #9 - Big Al's Internet Sponsoring Home Study Course
Welcome to Lesson #9 of the 'Big Al Internet
Sponsoring Home Study Course.'

In Lesson #8, we learned about 'signature files.'
Today, we are going to talk about the 'viral'
power of the Internet.

'Viral' means that others pass along an idea,
an e-mail, or a website.

So what is the most viral thing on the Internet?
Jokes!
How many times have you received a joke from
a friend? How many times have you forwarded
a joke to a friend?

When people receive a good joke in an e-mail
message, they usually forward the whole message.
And, that whole message could include your
signature file!

So imagine you went to
http://www.google.com
and
searched the web for a great joke. Then, you
customized the joke or modified the joke so that
it would be unique to your friends. Your friends
would 'viral' that joke to others, who 'viral'
that joke to others, etc.

>>But jokes aren't the only things that are viral
on the Internet.
You could create a list of resources. If people
thought your list had value, they would forward
your list on to others.

You could post valuable information to a forum
where people discuss a common topic. Now your
signature file could be instantly read by people
all over the world -- people that you've never met.

Recipes are viral.
Touching stories are viral.
Even some pictures are viral.

Just start thinking -- viral. Then, let your great
signature file do the work.

Your signature file pre-qualifies interested prospects,
so now your web page will have better quality visitors.

My friend, Bernie Center, sent out an e-mail to just
a few friends. It was an interesting and funny 'prank.'
Bernie reports over 44,000 visitors to his web page
from the viral effect of this e-mail.

Viral can be big.

>> Homework.
Try to create at least one viral e-mail message today.
Then, try do the same every week. Your viral traffic
will grow and grow with your consistent efforts.

I will be sending you lesson #10 in a few days.
-Tom 'Big Al' Schreiter
P.S. Do you want to know the secret leaders use
to get prospects to join? Go to:
http://www.fortunenow.com/headlines

"Tom 'Big Al' Schreiter"
Lesson #10 - Big Al's Internet Sponsoring Home Study Course
Welcome to Lesson #10 of the 'Big Al Internet
Sponsoring Home Study Course.'

Let's put together a prospecting and sponsoring
campaign with what we've learned so far. We
want our campaign to:
1. Find new prospects.
2. Have these prospects know, like and trust us.
3. Send these prospects to our web page.
Ready?

Go to any tourist location in your area. You
will see the tourists taking pictures of their
friends and family with the tourist location
as the background.
One problem.
The person holding the camera is never in the
picture.
You walk up to a young couple and say:
'Would you like to have your picture together?'
They will smile, thank you, and pose for the
picture.
But . . . you take the picture with your
digital camera!
When you finish, say:
'Where do you want me to e-mail your picture?'
The young couple gives you their e-mail address.
When you get home, send an e-mail to the young
couple and say:
'Hi. Here is the picture of you I took today.
Hope you enjoy it. You look great!

In case you don't remember me, click here to
see a picture of me . . . '
Guess what?
They will open your e-mail.
They will know, like and trust you because you
did them a favor.
They will click on your link and will be taken
to your web page. And your web page can do its
magic.

Simple, wasn't it? And how much did it cost?
Nothing!
A friendly lead at no cost.
Now, how many pictures could you take in one
hour?

>> Homework.
Go take some pictures! And get your downline to
do the same.
And if you are a leader, study Fortune Now issue
#64, 'Sometimes it is not what you offer, it is
how you offer it.' from your Big Al Super CD.
This issue will help sharpen your thinking to
create a pull-through personal web page.

If you don't have the Big Al Super CD, go to:
http://fortunenow.com/resources/supercd.htm
I will be sending you lesson #11 in a few days.
It's a long lesson, but lots of fun.
-Tom 'Big Al' Schreiter
P.S. Are you a leader? Then check out:
http://fortunenow.com/fortunenow/index.htm
FortuneNow.com
P.O. Box 890084
Houston, TX 77289
Phone: 281-280-9800
E-Mail:
fortune@fortunenow.com
Website:
http://www.fortunenow.com
....
Tom 'Big Al' Schreiter
Fortune Network Publishing
PO Box 890084
Houston, TX 77289 USA
Phone: (281) 280-9800
http://www.fortunenow.com
bigalnews@fortunenow.com

V"Tom 'Big Al' Schreiter" [Add to Address Book.]Add to Address Book[ym/ShowLetter.]Add
Lesson #11 - Big Al's Internet Sponsoring Home Study Course
Welcome to Lesson #11 of the 'Big Al Internet
Sponsoring Home Study Course.'

Prospects skim your web pages and e-mail.
So, you have to be interesting or they will move
on to something else. And how can you make your
writing interesting?
Try this.

>>> Big Al's Cheap, Sleazy, Trashy, Four-Step
Formula For Tabloid Type Headlines
Headlines are the most important part of your ad.
Want proof?
Grab your daily newspaper. Do you read every
article in your daily newspaper? Of course not. So
how do you choose which articles to read?
By the headlines.
For instance, let's see what you do as you skim
your paper and see the following headlines:

>>> 'Conflict continues in Europe.'
(Same headline every day, I think I'll move on
and read another article.)

>>> 'Fire destroys lots of buildings.'
(Okay. That's terrible, but this does happen a lot.)

>>> 'Government proposed to pass more laws.'
(Nothing unusual here.)

>>> 'Elvis Presley's two-headed great-grandchild
elopes with two-ton alien.'
(Hmmm, I'd better read this article.)

What's happening? Why did we choose to read only
the last article?
Because it was interesting. Our lives are busy and
we don't want to waste time reading boring,
uninteresting articles. We want a little excitement.
And tabloids know this.

Check out all those cheap, trashy, sleazy tabloids
at the check-out counter in your local supermarket
or newsstand. What do they really have to sell?
A great sports section? No.
Outstanding investigative journalism? No.
In-depth business reports? No.
Interesting headlines? Yes.

That's all they have to sell - just headlines. And
they do an excellent job of selling their tabloids
because we love their interesting headlines.

What are some examples of interesting, tabloid-
like headlines that you could use for your ads?
Here are a couple of my favorites that really sell
the reader to read further:

'Atlanta Housewife Investigated And Almost
Arrested For Losing 73 Pounds.'

'Overweight Granny Loses 57 Pounds, Steals
Granddaughter's Tight-Fitting Jeans, Then
Enters Limbo Contest.'

If you wanted to lose weight, you would definitely
choose to read the rest of these ads. Why? Because
the headlines are interesting.

So what makes certain headlines interesting? Well,
when we talk about people, it's interesting.
That's why soap operas get such high ratings.
That's why People Magazine has many readers. We
like to peek into other people's lives.
And adding specifics to your headlines makes them
more believable too. That's why I include specific
odd numbers in my four-step formula.

Are you ready for the four-step formula so that
you can create cheap, sleazy, trashy (but very
interesting) tabloid-like headlines? Well here it
is.
Step #1: Benefit
Step #2: Occupation
Step #3: Geography
Step #4: Odd numbers
That's it! It looks simple, but let's put it to
work to give us some interesting headlines.

Step 1: Let's pick a benefit for our product.
Imagine that we sell tax advice to entrepreneurs.
Our headline should include a benefit (saving
taxes), so our headline would say:
'How to save money on your taxes.'

Good headline, but it could be better. Let's go on
to Step #2, occupation. Maybe the tax advisor used
to be a bank teller. Now we can improve our
headline to say:
'Underpaid bank teller shows ordinary people how
to save money on their taxes.'
Better headline, isn't it? There is more
personality and interest with this revision. But
we can do more. Let's go on to Step #3, geography.

Maybe our tax advisor lives in Weird Falls,
Virginia. Now we can improve our headline to say:
'Underpaid bank teller from Weird Falls, Virginia
shows ordinary people how to save money on their
taxes.'
If you wanted to save money on your taxes, you'd
probably read this ad, wouldn't you?
We have one more step to go, Step #4, odd numbers.

Now which has more credibility?
1. 'About a thousand.'
2. '973.'

When we say '973' to someone, it has more
credibility because it is specific. So now we add
some odd numbers to our headline to get:
'33-year-old, underpaid bank teller from Weird
Falls, Virginia shows ordinary people how to save
$751 on their tax return by adding just one little
form.'

You definitely want to read this ad now to find
out which form to add to your tax return.

Want some more example of using this simple four-
step formula?

Step #1: How to stop snoring.'
Step #2: How a car mechanic accidentally discovers
how to stop snoring.'
Step #3: How a car mechanic from Wabonsie Center
shows people how to stop snoring.'
Step #4: 61-year-old car mechanic from Wabonsie
Center discovers how to stop your spouse from
snoring in only 13 seconds.'

Want to do it again?
Step #1: 'How to make more money.'
Step #2: 'Beautician's assistant shows mothers how
to make more money.'
Step #3: 'Beautician's assistant from Diamond
County shows young mothers how to make more
money.'
Step #4: '21-year-old beautician's assistant from
Diamond County shows young mothers how to earn an
extra $323 a month.'

Is this the only way to make interesting
headlines? No.
It's just an easy, four-step formula to get you
started. Once you have your Big Al cheap, sleazy,
trashy, four-step tabloid-like headline, you can
edit and fine-tune the headline for your needs.

>> Homework.
Practice this four-step headline approach. Then,
change your signature file or change your web page
with this more interesting headline technique.

I will be sending you lesson #12 in a few days.
-Tom 'Big Al' Schreiter

Tom 'Big Al' Schreiter"
Lesson #12 - Big Al's Internet Sponsoring Home Study Course
Welcome to Lesson #12 of the 'Big Al Internet
Sponsoring Home Study Course.'

More 'viral' marketing.
Where else do prospects go on the Internet?
Discussion groups, bulletin boards and forums.
These are active places where people contribute
ideas and opinions. It is fun to read the
discussions and ideas, so why not participate
yourself?

Yes, contribute.
You could contribute an idea, a resource, a tip,
or an opinion. People like people who contribute.
>>> And at the end of your contribution, you can
can place your signature file.

Not just any old boring signature file, but the
interesting signature files we have been working
on during this course.
Now you will have prospects from all over the world
see your hot, interesting, benefits-laden
signature file. And you'll be driving more prospects
to your web page.

>>> What kind of discussion groups, bulletin boards
or forums should you look for?
Look for ones that are in your business' area of
interest. And, make sure you can make a meaningful
contribution.

>>> Where can you find discussion groups, bulletin
boards and forums?

Go to
http://www.google.com
and type in your area
of interest. Here is an example:
'Diet forums'
(456,000 possibilities)
'Tax-saving forums'
(1,070 possibilities)
'Make money at home forums'
(1,640,000 possibilities)

As you can see, there are plenty of places to post
your contributions with your signature file for all
to see.

>> Homework.
Check out the different forums and discussion groups.
Become familiar with their etiquette and rules.
Then, contribute. It makes the world a better place.
And if you are a leader, read Fortune Now Issue #57,
from your Big Al Super CD, and start on page 4.
You'll see the article:
>>> Slipped by me like a 'Vaseline-coated ninja.'
This will give you invaluable insights on just how
to approach forums, complete with my case study
from Antartica. You'll love it.

If you don't have the Big Al Super CD, go to:
http://fortunenow.com/resources/supercd.htm
I will be sending you lesson #13 in a few days.
-Tom 'Big Al' Schreiter
P.S. If you would like to know 103 Ways & Places
To Sponsor New Distributors, go to:
http://fortunenow.com/resources/103manual.htm
(500+ pages)

"Tom 'Big Al' Schreiter" Welcome to Lesson #13 of the 'Big Al Internet
Sponsoring Home Study Course.'

This is the final lesson of your free mini
e-course. But don't worry. As I find new
ideas and resources to help you in your
Internet sponsoring, I'll post them to you
directly, or put them in my weekly newsletter.

This lesson will show you how to get all of the
leads you need, inexpensively, with just a bit
of work from you.

Imagine that I bought 10,000 Internet leads
who allegedly asked for more information about
a home business.
If I was an inexperienced Internet marketer,
I would make these mistakes:
1. I would have a boring web page.
2. I would write a boring e-mail inviting
them to my home page.
After several boring e-mails to my leads, I
give up.

>>> Now you come along.
You tell me:
'Would you like to get some money for
those old leads you have that didn't
work for you?'
Of course I would jump at the chance to get
back some of the money I spent for these leads.
You tell me:
'Let me send an e-mail message to the
leads. If anyone joins or buys from me,
I will give you half of the profit.'

Everyone wins.
You get free leads. I get the possibility of
some money if you write a great message that
sends the prospects to your great web page.

Simple, isn't it?
Or better yet, maybe I don't want the money,
but would rather have all the business you
create put under my new business position
with you.
Now you have me as a distributor also.

If you have the skills, Internet sponsoring
gets easier.
And how many people with no skills have
purchased Internet leads? Tens of thousands,
maybe more. What a market for you!

>> Homework.
Ask a few people if they know anyone who
purchases or uses Internet leads.
And if you are a leader, and you want to take
your web page to the next level, you'll want
to listen to these audio tapes of 'How to give
a one-minute presentation.'
This will make your web page a super magnet
that instantly sells your visitors.

Go to:
http://fortunenow.com/resources/1minute_219.htm
for details.
Thanks for completing this mini-course and good
luck recruiting !

-Tom 'Big Al' Schreiter
P.S. Do you want to know the secret leaders use
to get prospects to join? Go to:
http://www.fortunenow.com/headlines